Google to Rank HTTPS/SSL Websites Higher in Search Results

Our Blog

Do you have a 2024 Marketing Strategy?

Published February 26, 2024 165 Views

As we approach the third month of 2024, businesses must reassess their marketing strategies to ensure they're aligned with current trends and technologies. However, the complexity of modern marketing can often lead to fragmented efforts and unclear results. Many businesses find themselves juggling m...

Modernizing and Marketing Your Website for 2024 Success

Published January 25, 2024 221 Views

In today’s digital era, a website is much more than just an online address. It’s the face of your business, the first impression many customers will have. At Evolution Marketing, we understand that an outdated website can hinder your growth. That's why we specialize in transforming old websites into...

Why FAQs should be part of your Marketing Strategy in 2024

Published December 26, 2023 318 Views

As we step into 2024, the digital marketing landscape continues to evolve, with businesses seeking innovative ways to enhance their online presence and boost their search engine optimization. At Evolution Marketing, we are well-versed in the intricacies of SEO tactics, which is why we emphasize the...

Take Your eCommerce Sales to New Heights with Our Custom Marketing Solutions

Published November 28, 2023 269 Views

In the fast-paced world of eCommerce, where every click counts, marketing strategies that capture attention and drive sales is paramount. As a leader in the digital marketing arena, our team at Evolution Marketing offers a suite of custom marketing services designed to elevate your eCommerce sales t...

New Threads - Instagram App - Who's It For?

Published July 12, 2023 550 Views

Instagram is one of the biggest photo-sharing and social media platforms that's become exceedingly popular throughout the years. Instagram has always been coming up with new ideas and concepts to explore the platform even more than just posting pictures and videos. One of those ideas is Instagram Th...

How to Leverage Social Media to Build Brand Awareness

Published June 28, 2023 962 Views

Social media has been a game changer for businesses in the last decade, providing an efficient and cost-effective way to reach and engage with customers. When it comes to building brand awareness, social media is the perfect platform. With billions of users on various social media platforms, having...

The Benefits of Using Evolution Marketing for Your Digital Marketing Needs

Published May 23, 2023 857 Views

As a business owner, it's essential to have an online presence that generates the most favorable results. This is why you need a digital marketing company that understands the latest trends, search engine algorithms, and user behaviors. At Evolution Marketing, we are the perfect choice for businesse...

How Listings Management Can Boost Your Brand Awareness and Get Found on Google My Business

Published April 17, 2023 625 Views

In this digital age, having an online presence is vital for businesses of all sizes. However, owning a website alone is not enough to drive traffic and increase sales. To boost your brand awareness and get found by potential customers, you need to incorporate listings management into your online str...

August 8, 2014

It remains well-known that secure HTTPS websites offer users a safer and more risk-free way to browse the internet. Today, Google announced that it would be giving a slightly higher ranking to HTTPS websites with featuring 2048-bit key SSL certificates. Read the blog from Google Webmaster blog here.

According to Google, the boost in page rank will only be a slight one. Still, considering how fiercely challenging it can be to rank a website in today's ultra-competitive market, many webmasters are rejoicing at the opportunity to benefit from something they've been promoting for years. And even if the boost is but a minor one now, even Google has admitted that they may decide to increase the weight of its ranking impact in the months and years to come.

A More Secure Web Browsing Experience

Secure Website Ultimately, this ties in nicely with the search engine's goal to make the internet as safe and user-friendly as possible on a worldwide scale. Google has, by their own account, been conducting a wide range of tests to determine the relevancy and impact of factoring HTTPS and SSL protocol into their ranking algorithms. Accordingly, the results of the tests were found be positive based on reports from the company.

Google Senior Developer Matt Cutts, the company's head of spam prevention, even went on the record a few months back in saying that he was definitely in favor of SSL being used in their search result algorithms. We could not agree more. Not only is HTTPS ideal for ensuring that users enjoy safer web browsing, it allows developers the opportunity to impart more current and reliable technology to their clients.

Switching from HTTP to HTTPS - What You Need to Know

Before you storm into your IT director's office babbling incoherently about adding an SSL certificate, there are a few things you need to keep in mind. Simply making the change won’t be enough to guarantee that you reap any page rank benefits. There are a few things you can do to ensure that the process is conducted properly.

Be sure to use a 2048-bit key SSL certificate
Make sure that you've selected the proper certificate for your domain type
Notify Google that you've switched from HTTP to HTTPS
Take proper steps to move your site according to Google guidelines
Adjust your relative URLs for internal links and domains
Make sure that your website is capable of being indexed by search engines
Record all conversion activities in your analytic/webmaster tools software
Test your SSL installation by using Qualys

If you would like to learn more about this recent announcement and how it could potentially impact your website ranking, please contact Evolution Marketing for more information.