Google Merchant Center manages your online inventory with feeds from your in-store product inventory. This allows your inventory to appear on Google seamlessly while providing an optimal customer purchasing experience.

The Google Merchant Center helps get your products in front of the hundreds of millions of people who do shopping-related searches on Google each day.

Here’s what you can do with Merchant Center

Show your most accurate store and product information

Ensure potential customers can find the details that matter when they search on Google, like your product prices and in-store availability.


Reach shoppers across Google’s entire suite of sites and networks

Get more sales by showing your products to relevant customers across paid and unpaid channels.


Discover more insights

Get actionable reporting on pricing, merchandising, and more to drive your business strategy.


Let’s set up your Merchant Center account!

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