Will Adding Keywords to a Domain Name Improve SEO?

Published January 27, 2021 78 Views

Will Adding Keywords to a Domain Name Improve SEO?

When it comes to the subject of increasing a website’s SEO, page rank and visibility, there is certainly no shortage of confusion, myth and presumption. One of the most common questions we hear, is whether or not a website’s SEO score will improve if the domain name contains relevant key...

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Now Offering Social Media Management!

Published August 24, 2020 1735 Views

Now Offering Social Media Management!

When it comes to Digital marketing, its more than just a Website and a Facebook page. It is all the parts of marketing working together to generate interest, nurture leads, and close sales. Evolution Marketing has been number one in website technology since 2013, and now we are offering clients a fu...

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Get the White Glove Web Design Service You Deserve

Published July 17, 2020 1959 Views

Get the White Glove Web Design Service You Deserve

I think you will agree when we say, designing a website can be difficult. You want to do it yourself or you find a company that claims they do it all. Only to be over stressed and obtain lackluster results. When you sign on with Evolution Marketing you are treated with the white glove, one stop serv...

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Keeping Your Clients Successful During COVID-19 Shut Downs

Published April 17, 2020 2785 Views

The COVID-19 Coronavirus pandemic has affected just about everyone who does business, regardless of their industry or location across the US.  This is especially true for digital marketing companies who have been forced to find innovative ways to keep their clients active, while ensuring that t...

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Expanding Service Pages to Boost Website SEO

Published February 26, 2020 2424 Views

Earning the illustrious and elusive position of a page one Google search result has become quite the complex endeavor.  How to get there?  It’s a question that haunts many of the most SEO savvy businesses, and still, so many overlook the little essentials that eventually help th...

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Suggestions to Increase Traffic to your Google Business Page

Published November 27, 2019 3469 Views

We would suggest you to optimize your business page to show up the presence on google search and which would be helpful to you to show up in better search results. We would like to give you a few suggestions on how to increase the traffic of your business listing on search and on maps Get r...

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Content Integrity to Improve Search Engine Rank

Published November 7, 2019 2439 Views

Content Integrity to Improve Search Engine Rank

When we talk about things like SEO, search engine optimization and page rank, we’re really talking about a complex grouping of essential practices, strategies and insights that, together, make it possible for a website to find its way to Page One.  Ironically, one of the most overlooked a...

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SSL Certificates & Website Security

Published May 31, 2018 86 Views

Take a look at your website’s complete URL (web address).  If you don’t see an “s” after the “http”, then it’s seriously time to look into how your site’s security has been structured. Today, having an SSL certificate isn’t just some...

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Supporting Local Charities, Non-Profits and Service Organizations

Published March 3, 2016 849 Views

Supporting Local Charities, Non-Profits and Service Organizations

Over the past decade I've had the great fortune of building websites for some of the best companies in Rochester NY and across the country.  As someone who believes strongly in supporting those who make a living protecting and serving the public, I do whatever I can to offer my website and...

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Tracking Your New Website Performance and Conversions vs the Old Website Your Webmaster did

Published November 2, 2015 878 Views

Tracking Your New Website Performance and Conversions vs the Old Website Your Webmaster did

Too many times I've come across companies who, unfortunately, ended up working with website developers who knew very little about how to properly build, convert or track website performance.  In this new age of advanced algorithms, SEO and responsive websites, it is simply not enough to des...

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Google to Drop a Bomb April 21st

Published March 16, 2015 754 Views

It's no secret that more people are using their phones and tablets to browse the web.  What many of the owners of these sites might not know, is that Google is about to unveil an algorithm update that could significantly affect the rank of most established websites.  As a webmaste...

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Making Your Facebook Business Posts More Effective

Published February 7, 2015 1136 Views

Making Your Facebook Business Posts More Effective

We've all heard that old adage about how "less is more" right?  When it comes to business Facebook posts, there's a lesson to be learned.  In this article we'll explore some of the key reasons to keep your social media posts short, direct and effective, while making t...

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5 Best Practices on Responding to Google Reviews

Published September 5, 2014 773 Views

In this modern age of internet reviews and online feedback, most business owners will agree that the comments they receive from others will have a significant effect on their business.  With Google offering businesses the opportunity to respond directly to comments left on their services, many...

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Google to Rank HTTPS/SSL Websites Higher in Search Results

Published August 8, 2014 1185 Views

It remains well-known that secure HTTPS websites offer users a safer and more risk-free way to browse the internet.  Today, Google announced that it would be giving a slightly higher ranking to HTTPS websites with featuring 2048-bit key SSL certificates. Read the blog from Google Webmaster blog...

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Why a Do-It-Yourself Website Isn't the Best Idea

Published July 23, 2014 831 Views

The industry has become inundated with companies telling you how fast and easy and fun it is to create your own website.  But before you jump on that seemingly nonstop bandwagon, there are a few things you should really take into serious consideration. Do You Want Your Website to Rank High o...

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The Power of Social Media Marketing

Published March 27, 2014 750 Views

Okay, so you certainly don't need another web developer rambling on about the popularity or global impact of social media.  We're way beyond that point.  What many businesses and organizations fail to consider, however, is the very real impact it can have on your website traffic....

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Updating Old or Outdated Websites for Better Performance

Published February 20, 2014 935 Views

There are a lot of old and outdated websites out there, many of which could be doing a lot better in the search results with some very basic and important site updates. If it's been over a year (or longer) since you last made edits to your company website, this is something that should be high o...

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Importance of Building a Mobile-Friendly Website

Published December 16, 2013 786 Views

Importance of Building a Mobile-Friendly Website

Within the webmaster community there has been considerable debate lately, regarding the importance and impact of mobile website speed, and moreover the role it plays in determining a website's overall score and page rank.  On one end, there are those who swear that it makes no dif...

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Google AdWords Certified Partner

Published December 3, 2013 865 Views

Developing a Successful Google AdWords Campaign As some of today's most SEO-savvy businesses know, Google AdWords can be an incredibly successful tool for generating revenue and sales.  When set-up and executed properly, Ad Words can serve as one of the best ways to attract customers wh...

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Rewriting Blogs & Naming Original Articles

Published August 15, 2013 972 Views

One of the most common content-related questions we hear, is how to properly name original articles, when writing new content based on it? Some of the best blog articles, actually come from ideas and opinions presented in others. There's a fine line between whitehat SEO and webspam, however, whe...

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Click Through Rate (CTR) - What Does CTR Mean?

Published August 6, 2013 771 Views

Click-through rate, or CTR as many in the SEO community refer to it, refers to the volume and frequency at which people open and click through a specific online promotion.  It is most traditionally used to determine the success of an e-mail blast, social media promotion, or other online marketi...

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All About Copyscape

Published August 1, 2013 1939 Views

In the world of SEO, website content is arguably one of the most important elements of your online marketing strategy.  Google and other major search engines rely on keyword-rich content, in order to connect you to those seeking your products and/or services.  This has led many to spend si...

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Website Content Upgrade

Published July 28, 2013 716 Views

Website Content Upgrade

How long has it been since you last considered your website's written content?  If you’re like so many business owners, website content is just one of those things that rarely causes problems, and therefore never needs much attention.  But when it comes to your website, catastrop...

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Building High Quality Websites

Published July 26, 2013 797 Views

Before you can ever build a high-ranking site, you'll need to know what attributes and page elements actually make a properly-designed and well-optimized site superior.  While there are quite literally hundreds of design elements to take into account, they really break down into three main...

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Print Advertising Dollars vs. SEO Dollars

Published July 22, 2013 705 Views

As a business owner, you're already well aware of the need to market your company and attract new customers. This is unconditionally applicable for all businesses, regardless of whether you operate a retail store, a large manufacturing facility, any type of professional business services, and ev...

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Mobile Bounce Rate & Page Speed Can Affect SEO Rank

Published June 16, 2013 913 Views

It remains well-known that websites with a lower bounce rate, coupled with good SEO practices, traditionally tend to rank higher on major search engines. Still there are companies out there who lose visitors every day; not just in the form of those who leave their websites instantly, but in the comp...

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Sweeping changes coming from Google Penguin 2.0

Published May 23, 2013 851 Views

The SEO & webmaster community collectively-crapped themselves upon learning that, this summer Google will be rolling out Penguin 2.0. According to a recent video released by Matt Cutts of Google, this greatly-enhanced version of Google's spam-busting technology will take a direct aim at bogu...

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Improving SEO in 2013 with Quality Website Content

Published February 8, 2013 700 Views

By now, it's safe to assume that many of you are familiar with SEO (search engine optimization), and why it is so essential in getting your website found online. Interestingly enough, a large percentage of the online business community remains in-the-dark with regard to how to properly optimize...

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SEO Copywriting & Website Content

Published November 29, 2012 795 Views

A Website Without Content, is a Website Without a Chance... Content writing is no longer seen as a tool exclusively for the intent of educating and informing would-be customers and clients. Today, a website's written content plays an unimaginably-important role in determining how your company...

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