Website & SEO News

Instagram is one of the biggest photo-sharing and social media platforms that's become exceedingly popular throughout the years. Instagram has always been coming up with new ideas and concepts to explore the platform even more than just posting pictures and videos. One of those ideas is Instagram Th...

Social media has been a game changer for businesses in the last decade, providing an efficient and cost-effective way to reach and engage with customers. When it comes to building brand awareness, social media is the perfect platform. With billions of users on various social media platforms, having...

As a business owner, it's essential to have an online presence that generates the most favorable results. This is why you need a digital marketing company that understands the latest trends, search engine algorithms, and user behaviors. At Evolution Marketing, we are the perfect choice for businesse...

In this digital age, having an online presence is vital for businesses of all sizes. However, owning a website alone is not enough to drive traffic and increase sales. To boost your brand awareness and get found by potential customers, you need to incorporate listings management into your online str...

The success of your business depends on the content you create. With the explosion of digital marketing, custom content writing has become more important than ever. Whether you’re a small business owner, large corporation, or non-profit organization, investing in professional writing services is ess...

In today’s digital age, having an online presence is essential for any business to succeed. A custom website allows your business or organization to stand out from the competition, create a unique and recognizable brand, and reach more potential customers than ever before. If you’re serious about co...

When it comes to improving your website’s search engine rankings, there is one strategy that many businesses overlook: adding subtitles, or closed captioning, to their videos. Not only can subtitles improve the user experience on your website, they can also help boost your search engine optimization...

Whether it’s online advertising, website development, social media management, or search engine optimization, the process of choosing a reliable, reputable digital marketing agency has become nothing short of infuriating. Every company talks big. Not all companies deliver. The Google Partner program...

It makes little difference whether you’re a start-up, an established retailer, or an internationally-recognized corporation… when it comes to your online sales and branding, choosing a digital agency with comprehensive capabilities and a reputation of proven eCommerce expertise is imperative to your...

When it comes to the subject of increasing a website’s SEO, page rank and visibility, there is certainly no shortage of confusion, myth and presumption. One of the most common questions we hear, is whether or not a website’s SEO score will improve if the domain name contains relevant keywords and se...

When it comes to Digital marketing, its more than just a Website and a Facebook page. It is all the parts of marketing working together to generate interest, nurture leads, and close sales. Evolution Marketing has been number one in website technology since 2013, and now we are offering clients a fu...

I think you will agree when we say, designing a website can be difficult. You want to do it yourself or you find a company that claims they do it all. Only to be over stressed and obtain lackluster results. When you sign on with Evolution Marketing you are treated with the white glove, one stop serv...

The COVID-19 Coronavirus pandemic has affected just about everyone who does business, regardless of their industry or location across the US.  This is especially true for digital marketing companies who have been forced to find innovative ways to keep their clients active, while ensuring that they’r...

Earning the illustrious and elusive position of a page one Google search result has become quite the complex endeavor.  How to get there?  It’s a question that haunts many of the most SEO savvy businesses, and still, so many overlook the little essentials that eventually help them find their way to...

We would suggest you to optimize your business page to show up the presence on google search and which would be helpful to you to show up in better search results. We would like to give you a few suggestions on how to increase the traffic of your business listing on search and on maps Get r...

When we talk about things like SEO, search engine optimization and page rank, we’re really talking about a complex grouping of essential practices, strategies and insights that, together, make it possible for a website to find its way to Page One.  Ironically, one of the most overlooked and underapp...

Take a look at your website’s complete URL (web address).  If you don’t see an “s” after the “http”, then it’s seriously time to look into how your site’s security has been structured. Today, having an SSL certificate isn’t just some clever little add-on to give your site some SEO juice; it’s...

Over the past decade I've had the great fortune of building websites for some of the best companies in Rochester NY and across the country.  As someone who believes strongly in supporting those who make a living protecting and serving the public, I do whatever I can to offer my website and internet...

Too many times I've come across companies who, unfortunately, ended up working with website developers who knew very little about how to properly build, convert or track website performance.  In this new age of advanced algorithms, SEO and responsive websites, it is simply not enough to design a web...

It's no secret that more people are using their phones and tablets to browse the web.  What many of the owners of these sites might not know, is that Google is about to unveil an algorithm update that could significantly affect the rank of most established websites.  As a webmaster who follows these...

We've all heard that old adage about how "less is more" right?  When it comes to business Facebook posts, there's a lesson to be learned.  In this article we'll explore some of the key reasons to keep your social media posts short, direct and effective, while making them as interesting and personall...

In this modern age of internet reviews and online feedback, most business owners will agree that the comments they receive from others will have a significant effect on their business.  With Google offering businesses the opportunity to respond directly to comments left on their services, many use i...

It remains well-known that secure HTTPS websites offer users a safer and more risk-free way to browse the internet.  Today, Google announced that it would be giving a slightly higher ranking to HTTPS websites with featuring 2048-bit key SSL certificates. Read the blog from Google Webmaster blog here...

The industry has become inundated with companies telling you how fast and easy and fun it is to create your own website.  But before you jump on that seemingly nonstop bandwagon, there are a few things you should really take into serious consideration. Do You Want Your Website to Rank High on Sea...

Okay, so you certainly don't need another web developer rambling on about the popularity or global impact of social media.  We're way beyond that point.  What many businesses and organizations fail to consider, however, is the very real impact it can have on your website traffic. Moreover, there...

There are a lot of old and outdated websites out there, many of which could be doing a lot better in the search results with some very basic and important site updates. If it's been over a year (or longer) since you last made edits to your company website, this is something that should be high on yo...

Within the webmaster community there has been considerable debate lately, regarding the importance and impact of mobile website speed, and moreover the role it plays in determining a website's overall score and page rank.  On one end, there are those who swear that it makes no difference w...

Developing a Successful Google AdWords Campaign As some of today's most SEO-savvy businesses know, Google AdWords can be an incredibly successful tool for generating revenue and sales.  When set-up and executed properly, Ad Words can serve as one of the best ways to attract customers who might o...

One of the most common content-related questions we hear, is how to properly name original articles, when writing new content based on it? Some of the best blog articles, actually come from ideas and opinions presented in others. There's a fine line between whitehat SEO and webspam, however, when it...

Click-through rate, or CTR as many in the SEO community refer to it, refers to the volume and frequency at which people open and click through a specific online promotion.  It is most traditionally used to determine the success of an e-mail blast, social media promotion, or other online marketing ca...