Connect with shoppers across Google

Get your products in front of the hundreds of millions of people who come to Google every day for their shopping needs. In the U.S., it’s now free to list your products on Google. Merchants running free listings and ads together see an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab.

You can also sell your products directly on Google, with zero Google commission fees, which lets your customers purchase through our online checkout experience.


Upload your products to Merchant Center to get started

Use Smart Shopping campaigns for automated bidding and ad placement to promote your products. Advertisers see more than a 30% increase in conversion value on average when using Smart Shopping campaigns. Shopping ads use product data, not keywords. They promote your online inventory, boost traffic to your website, and can help you find better-qualified leads.


Promote your in-store items with Local inventory ads

Local inventory ads highlight your products and store information to nearby shoppers searching with Google. Make sure to link your Google My Business account with your Merchant Center account to display your store information across Google services.


Drive more shoppers to your stores with Local campaigns

They use best-in-class machine learning and local formats to drive shoppers to all of your store locations. They can also be used to support specific stores and events.