Nearly 1 out of 3 customers watch videos online. That means that video advertising is one of the most useful vehicles for delivering your message, allowing you to focus your ads on specific channels or videos to get your business in front of the right people. YouTube also helps you deliver more relevant, personalized experiences when your audience is most ready to watch and drives impact across the customer journey. Even more, it will help you grow consideration and interest for your brand, build brand awareness, and drive ad recall.