Website & SEO News

Within the webmaster community there has been considerable debate lately, regarding the importance and impact of mobile website speed, and moreover the role it plays in determining a website's overall score and page rank.  On one end, there are those who swear that it makes no difference whatsoever...

Developing a Successful Google AdWords Campaign As some of today's most SEO-savvy businesses know, Google AdWords can be an incredibly successful tool for generating revenue and sales.  When set-up and executed properly, Ad Words can serve as one of the best ways to attract customers who might o...

One of the most common content-related questions we hear, is how to properly name original articles, when writing new content based on it? Some of the best blog articles, actually come from ideas and opinions presented in others. There's a fine line between whitehat SEO and webspam, however, when it...

Click-through rate, or CTR as many in the SEO community refer to it, refers to the volume and frequency at which people open and click through a specific online promotion.  It is most traditionally used to determine the success of an e-mail blast, social media promotion, or other online marketing ca...

In the world of SEO, website content is arguably one of the most important elements of your online marketing strategy.  Google and other major search engines rely on keyword-rich content, in order to connect you to those seeking your products and/or services.  This has led many to spend significant...

How long has it been since you last considered your website's written content?  If you’re like so many business owners, website content is just one of those things that rarely causes problems, and therefore never needs much attention.  But when it comes to your website, catastrophic problems don’t a...

Before you can ever build a high-ranking site, you'll need to know what attributes and page elements actually make a properly-designed and well-optimized site superior.  While there are quite literally hundreds of design elements to take into account, they really break down into three main categorie...

As a business owner, you're already well aware of the need to market your company and attract new customers. This is unconditionally applicable for all businesses, regardless of whether you operate a retail store, a large manufacturing facility, any type of professional business services, and even w...

It remains well-known that websites with a lower bounce rate, coupled with good SEO practices, traditionally tend to rank higher on major search engines. Still there are companies out there who lose visitors every day; not just in the form of those who leave their websites instantly, but in the comp...

The SEO & webmaster community collectively-crapped themselves upon learning that, this summer Google will be rolling out Penguin 2.0. According to a recent video released by Matt Cutts of Google, this greatly-enhanced version of Google's spam-busting technology will take a direct aim at bogus spam s...

By now, it's safe to assume that many of you are familiar with SEO (search engine optimization), and why it is so essential in getting your website found online. Interestingly enough, a large percentage of the online business community remains in-the-dark with regard to how to properly optimize a we...

A Website Without Content, is a Website Without a Chance... Content writing is no longer seen as a tool exclusively for the intent of educating and informing would-be customers and clients. Today, a website's written content plays an unimaginably-important role in determining how your company's s...